The Real Inspiration And Evolution Of The Betty Boop Cartoon

Betty Boop Is A Marketing Maven

Off-screen, Betty Boop is a marketing maven. Even nearly eight decades after her introduction she is still everywhere. In February 2017, fashion designer Zac Posen, Pantone, and M.A.C Cosmetics teamed up with Fleischer Studios and King Features to unveil a Betty Boop dress collection. In July 2017, she began appearing in campaigns for J-esthetic salons throughout Japan. Since her image was licensed in 1934, there is a long line of Betty Boop merchandise to come forth. In fact, at one time there were more than 250 companies manufacturing Betty Boop licensed items!