The Street Artist Who Won’t Quit: The Story Of Shepard Fairey

He Started As A Graphic Designer

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In the mid-’90s, Fairey was a co-founder of BLK/MRKT Inc., which specialized in guerilla marketing. It was during this time that Fairey worked for some pretty big companies, such as Pepsi, Hasbro, and Netscape. Fairey is even credited with designing the red dinosaur that previously was the logo and mascot for mozilla.org. Although he made a name for himself as a street artist, designing for big-name corporations was a good way for him to keep earning money to be able to fund his street projects.

But deals with companies such as Nike led to the beginnings of Fairey being called a sell-out.