The Street Artist Who Won’t Quit: The Story Of Shepard Fairey

OBEY Clothing Stems From Fairey’s Project

In 2001, Fairey founded OBEY clothing, which derived from his OBEY Giant project. He began selling t-shirts and hats under the OBEY brand. Usually, his designs would be in line with a cause he supports, with 100 percent of the proceeds from clothes featuring that design going to the corresponding cause. Fairey told Interview, “I’ve sort of built the whole Obey thing around the idea that all these people can work on the art side and the business side and this sort of utopian ideal of art and commerce working in harmony somehow functions.”